How Purina Leveraged Puppies And Digital Media In Its Ad Campaigns

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Purina Pet Care is a multi-national brand that spans the globe with food and products for household pets. Purina dog food is the most well-known of all its products, and the Purina news has started to branch out into new media channels. A recent digital ad campaign in advance of the Grammy Awards proved that the power of puppies is strong when releasing digital content. This article explains how Purina used a couple puppies to change the way their business is marketed.

#1: Creating New Ads

Purina has been in the business of making commercials for quite a long time, and everyone in America has seen at least on Purina Puppy Chow commercial. The brand is a household name, but people are leaving cable providers every day in favor of digital TV outlets. Americans watch TV on streaming devices, online and in video clips. Purina chose to maximize the effectiveness of their new ad campaign by going digital in all the right ways.

#2: Where Did The Commercials Go?

The ads for the Grammys were released online a few weeks before the event. Snippets of each new commercial were posted to YouTube, and users were invited to comment or share the videos. Everyone loves puppies, and the new commercials were shared online through social media at a rate that was higher than anything the company has experienced in the past. The 8% engagement rate was high for Purina, and the digital commercials simply prepared customers for the full ads that would run during the Grammys.

#3: The Power Of Puppies

The commercials released by Purina use puppies in a way that tugs at the hearts of most Americans. People love dogs in America, and any commercial that features puppies is going to be shared across every social media outlet at the same time. Teenagers love dogs, young adults love dogs, middle aged people love dogs and seniors love dogs. People were sharing the new Purina commercials because the dogs were cute, and Purina was benefiting with improved marketing.

The Purina marketing strategy that led up to the Grammy Awards marked a new step in the advertising of an American icon. Releasing cute commercials featuring puppies online allowed customers to share the ads on social media. People who did not watch the Grammys still saw the commercials, and people watching the Grammys were further moved by the way each commercial was produced.


Becoming Michael Jackson: The Story Of Sergio Cortes

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On the 25th of June 2009, the world of pop suffered its greatest loss; the death of a superstar, Michael Jackson. Millions of fans around the world felt saddened by the news of Michael’s death, and all most could hope for was a chance to see Michael perform on stage again. To most of his fans, their dream to see Michael again was nothing more than a wish because of his extraordinary uniqueness. However, one impersonator, Sergio Cortes, made Michael’s fans have their dreams come true.

Sergio Cortes’ ability to mimic Michael Jackson leaves many believing that Michael Jackson is back to life. He is considered the best of Michael Jackson impersonators of all time. He impresses the fans with the richness of detail in the way he sings and dances just like his subject. Sergio’s striking physical and vocal resemblance to Michael has led to his fans referring to him as Michael Jackson’s twin brother.

Sergio, a Spanish national born in July 1971, first knew about Michael when he was a child and heard his mother talking about the Jackson 5. Since then, he spent a lot of his time watching television shows that featured the Jackson 5 and paid keen attention to the band’s lead singer, Michael Jackson. By the time Sergio was in his teen years, he had grown the hair, began to dress like, and even spoke like Michael. At the time, Sergio came across a reporter who asked him to take some pictures portrayed as Michael Jackson. The photos taken by the reporter when published became so popular that Sergio began getting several job offers to work as an impersonator.

Currently, Sergio is a client of Destiny Projects, a company that manages and develops artistic talent. He has had a fruitful career and has performed on many successful concerts. The most notable of Sergio’s concerts include his 2012 tribute to Michael Jackson in Madrid and his ‘Human Nature’ Live Shows in Italy.

Sergio is loved by millions of fans because he continues the legacy of Michael. Off the stage, Sergio’s life is more reclusive and less dramatic. He lives alone and refuses to share with the world personal matters like his relationship status. Although he has only a handful of close friends, Sergio has an immense following on Twitter and Facebook. When Sergio gets a chance, he takes some time to connect with his fans on the social networking platforms.


Susan McGalla’s Personality As A High Achieving Woman

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Women with incredible inner strengths tend to have struggled at some point in their lives. Use your adversity to your benefit and at the end of the struggle you are a changed person, a valuable one for that matter. Most successful women have learned what the struggles they have been through really mean and have noticed that it is not as fierce as it appears at face value. As Helen Keller said, “Character cannot be developed in ease and quiet. Only through experience of trial and suffering can the soul be strengthened, vision cleared, ambition inspired and success achieved.” This has made successful and influential women who they are. What they exude is adamant, and no energy can mimic what beholds of them when they enter into a room.

Successful business women have a positive attitude, and nothing underestimates them in odd experiences. They realize that it is such an attitude that drives them from idea conception to realization. For Susan McGalla, this has taken a conscious effort on her part. Other women who are also on the ladder to reach the top of their game have a long way to go. Personality such as a positive attitude can do them good. Be keen to things that run in your mind, halt all negative thoughts and replace them with positive ones. Intentionally use words that concentrate on affirming truths about yourself. It all starts in the mind and later inception of the entire idea.

As a way of staying positive, Susan McGalla, a business woman and an expert consultant from Pittsburgh, Pennsylvania has surrounded herself with women who encourage, inspire and help her believe in herself. Through this, she has realized great potential that lies within herself. The women she speaks also to share the same ideologies like hers. She once admitted that “Most women I speak with are seeking an authentic perspective that has practical application.” Like her, they also prefer being targeted as professionals rather than women since gender has never influenced her success.

Susan McGalla’s prominence is as a result of being the former president of American Eagle Outfitters Inc. and former chief executive officer of Wet Seal Inc. She has made an impact on these two companies as she served as an executive. American Eagle Outfitters Inc. acknowledges her expertise for aggressively founding the women’s and accessory businesses. Wet Seal recognizes her endeavors for upgrading product quality and trends as a result of target customer research. She, however, started working at the Joseph Horne Company before joining American Eagle Outfitters Inc.

She then founded P3 Executive Consulting, a consulting firm that provides advice to prominent financial executives in the retail and fashion industry. The firm offers extensive advises on product merchandising, marketing, branding, and talent management among others. McGalla is also the director of Strategic Planning and Growth for The Steelers as well as the director of the Allegheny Conference on Community Development. She is a board member of the Magee-Women’s Hospital Research Institute and Foundation and HFF Inc. She studied at Mount Union College where she obtained her bachelor’s degree in business and marketing.


John Textor Can Still Speak With Michael Jackson

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Not only can he render scenes of a digitally produced likeness of Michael Jackson, John Textor has also done this for Elvis Presley and Marilyn Monroe. His company, Pulse Evolution, has worked with all three celebrities’ estates to produce believable likenesses and animation sequences of these celebrities. In the emerging realm of digital human simulations as augments to reality and also inserted into virtual reality environments, Pulse Evolution has been a pioneering company.

Pulse Evolution disclosed their second quarter results for the quarter’s end of December 31, 2014, on August 24th of this year. The company also revealed they plan to be officially counted on a national stock exchange to become fully transparent in their reporting. This move is funded by a $5 million investment from Strategic Partners into Pulse’s virtual reality, augmented reality, and Artificial Intelligence (AI) programs. Pulse Evolution is the company that created and developed hyper-realistic digital humans, able to perform live actions at various entertainment venues.

“We are extremely pleased with the business and technology outcomes of our early development stages. We have quickly established ourselves as the early market leader in the creation of hyper-realistic digital humans for diverse applications. Our heavy investment from a committed group of strategic investors has positioned our company to be a leading developer of exciting new forms of entertainment and a pioneer in the powerfully emerging industries of virtual reality and artificial intelligence,” said John Textor, the Executive Chairman of Pulse Evolution.

Pulse.co said that expounding on his company’s announcement of intending to become listed on a national stock exchange, John Textor said, “Our company was initially listed on OTC Markets to provide a linked security for our European Depository Receipts, which were listed on the Frankfurt Stock Exchange in early 2014, helping us to raise more than $15 million through institutional investors to fund our launch phase. We now feel that our leading role in the advancing uses of digital humans, combined with significant interest from both financial and strategic partners, suggests strongly that we should move to fully reporting status and be recognized on a national exchange. We look forward to this next stage of our development as a company.”


Brian Mulligan: An “Extraordinary” Lead

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Brian Mulligan, a graduate of both Yale University and Julliard School, and a prolific baritone opera singer, recently starred as the title role in San Francisco’s first operatic version of Sweeney Todd: The Demon Barber of Fleet Street. “As an artist,” says Mulligan “its the kind of role you long for.” The production premiered this September, but Mulligan is not new to the stage. The singer has cultivated years of experience, which prepared him to give such an “extraordinary” lead performance.

In 2003, when Mulligan was still a student at Julliard School, he was selected for his first role at New York’s Metropolitan Opera in a performance of Die Frau ohne Schatten. Since then, he has performed in some of the most influential opera houses in the world in places such as Germany, England, Japan, and Canada. He has also performed in the United States, most notably at the legendary San Francisco Opera in productions of Nixon in China and The Trojans. Mulligan’s interpretations have gained him critical acclaim, and due to his dual citizenship with the US and Ireland, he was also recently named one of the top Irish Americans in Irish America Magazine.

In regard to his success as a performer, Mulligan says, “Every artist is unique. Regardless of talent, you will experience rejection. As long as you are realistic and know who you are as a singer, on stage, there is a path for you. People still want to hear Lucia di Lammermoor after all these years, because there are different voices, different ideas.”

For the foreseeable future, it looks like Mulligan’s success will continue as he has ten upcoming roles booked for the next 16 months. In October, Mulligan will sing at the San Francisco Opera again, resurrecting a role he played previously in Chicago and Canada – Enrico in Donizetti’s opera. Again in December, he will play the lead in their production of “The Fall of the House of Usher,” which offers two interpretations of Edgar Allen Poe’s famed gothic tale – Gordon Getty’s “Usher House” and Debussy’s “La Chute de la Maison Usher”.


Exceptional Physiotherapist Brian Mulligan

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In the world of Physiotherapy, there are few who stand out so prominently as Brian Mulligan. Graduating the NZ School of Physiotherapy in 1954, he has been a member of the New Zealand Society of Physiotherapists (NZSP) and many others over the years. He brandishes many positions and titles with various organizations such as an Honorary Fellowship of the NZ Society of Physiotherapists, an Honorary Life Memberships of the NZ Society of Physiotherapists and of the NZ Manipulative Therapists Association, Honorary Membership of the NZ College of Physiotherapy, also holding an Honorary Teaching Fellowship at the University of Otago, New Zealand.

Although Brian Mulligan retired from clinical practice after over forty years in practice in 2000, he continues to teach internationally at seminars for physiotherapists and medical practitioners, bringing in large crowds. During this time, he has found a way to teach the Mulligan Concept of Manual Theory internationally through setting up an organization in 1995 to accredit teachers. There are 48 Mulligan Concept Teachers Associations (MCTA) currently, in 18 nations. A text book titled Manual Therapy: Nags, Snags, MWMs, etc” has been authored by Brian Mulligan, is in its sixth edition, revised and updated to include information on Mobilisations with Movement (MWMs) for the shoulder girdle making it a must have for anyone in the musculoskeletal field.

During his outstanding career in the field, he has received several esteemed awards such as the Ball Dynamics Award for Excellence in a Published Case Study and the Award of Excellence of the World Confederation of Physical Therapists. Most recently, at the World Confederations for Physical Therapy (WCPT) conference in Vancouver, he was honored with an International Service to the Profession Award for making exceptional contributions to the field with his development and teaching of the Mulligan Concept, a way of mobilization with movement. Brian Mulligans revolutionary techniques and teaching has brought about many advances in the field of physiotherapy, and he continues to help mold young minds with the most up-to-date practices.


Understanding environmental law

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Environmental law is a section of the law that pertain issues of concern to the natural resources and the environment. The law often relates to issues such as global warming, depletion of natural resources, and pollution of air, water and soil.
Governments, either local or federal, are responsible for the administration of environmental laws. For example, in the United States, Environmental Protection Agency is the overall government body that deals with matters of environmental administration. Additionally, there are minor environmental agencies that deal the administration of environmental regulations within the state.
In both cases, the chief federal agency and state agencies administer the environmental law designed to protect not only the natural resources and the environment but also the human health. These bodies have the mandate of passing laws that govern the environmental issues. The bodies are also responsible for enforcing those regulations through legal actions to those who violate it.
Generally, environmental law is divided into two categories. The first category is the one that deals with pollution control and remediation. The second category deals with the conservation of natural resources. There are many sources of these two categories of environmental law. Most common, they are derived from international treaties that pertain to issues like the prohibition of fishing or hunting of endangered species, reduction of greenhouse gas emissions and banning the testing of environmentally destructive weapons.
Usually, those who violate environmental laws face civil charges, with the imposition of civil damages and fines to the affected party. But some countries have started to change tune by enacting laws that criminalize environmentally destructive activities or behaviors. They have introduced jail term for those who violate laws meant to safeguard the interests of protected environments.
Other issues that safeguard the environment include designing of products meant to control emissions, energy-efficient electronic devices and environmentally friendly materials. Some of these products are exempted from taxes as they are intended to benefit the environment. Examples of such products include solar panels, biogas products and fuel efficiency vehicles.
Sometimes people find themselves on the wrong side of the law. Environmental law is not an exception. To face the civil or criminal charges leveled against them, one needs an experienced environmental law lawyer to represent them. The Internet can be a good starting point for those looking for a right lawyer to represent them.
There is a plethora of sites that are dedicated to helping the accused people find a lawyer. People can use one of these sites to find a good lawyer to represent them. For example, in South Africa, there is one lawyer with a good reputation when it come matters of environmental law. The guy is known as Frans Schoeman. He is the Director at Phatsima Diamond, a one of the recognized law firms in Bellville, South Africa. The firm has a good history of proving top notch legal representation services to clients. Frans Schoeman is considered one of the most recognized lawyers in this area of law. Many high profile individual and companies seek the services of Frans Schoeman because of his vast knowledge in environmental law.


Role Played by Stephen Murray at CCPM Capital

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CCMP Capital which was formerly called JP Morgan Partners is an investment firm specializing on leveraged buyout as well as growth capital. The firm has invested about $12 billion in growth capital and leveraged buyout since it commenced operations. In 2007, Stephen Murray CCMP Capital was listed position 17 among the largest private equity funds all over the world. The firm has over 50 staffs and offices in London, NY, Tokyo and Hong Kong. Over the previous two decades, CCMP has had several names, originally formed as Chemical Venture Partners in 1984. It was established to operate as a private equity and venture capital section of Chemical Bank.

In 1996, Chemical acquired Chase Manhattan Bank and it adopted the name Chase. Chemical Venture Partners also was affected by this acquisition and it was called Chase Capital Partners. In the year 2000, the group acquired J.P. Morgan & Co. and its name changed to JPMorgan Chase while the private equity investment acquired the name JP Morgan Partners. In 2004, the group yet again acquired Bank One which had its own private equity known as One Equity. In 2005, JP Morgan Partners commenced spinout process and completed separation from JPMorgan Chase in July 2006. The new firm was called Stephen Murray CCMP Capital as a reference to its predecessor entities.

CCPM’s Industrial Expertise
CCPM Capital has invested in retail, consumer and services like healthcare, energy, industrial, financial services among others. The firm has invested in these areas for a long time under any market condition. CCPM Capital is able to understand certain issues and opportunities relating to these sectors thus providing managers of entities excellent platform for partnership. In the healthcare sector, CCMP has invested in medical devices and pharmaceuticals. Within the energy sector, the firm focuses on production, generation of power and exploration. For Industrial, CCPM has made investments in automotive, manufacturing and distribution.

Stephen Murray was the ex- president and Chief Executive Officer of CCMP Capital. He started as a credit analyst at Manufacturers Hanover Corporation. Following the spinout of JP Morgan Chase and formation of CCPM Capital, he was named the CEO of the firm in 2007. Murray was member of board of major organizations like AMC Entertainment, Warner Chilcott, Aramark and many more. Also, he was supporting some foundations and other initiative across New York. He was vice chair board of trustees at Boston College.

CCPM Capital target markets in North America and Europe. The firm typical investments range from $100 to $500 million of equity per transaction to those companies with $250 million to $2 billion in capital. The firm would help entities to grow and expand, enabling corporate curve-outs as well as enhancing smooth transformation of public entities into private ones.


Have Fun With Lime Crime Products

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Learning how to use makeup is one task that many woman will need to master. A young girl will often want to look more mature and sophisticated in order to impress her peer group and feel as if she fits in there. Another person who is a bit mroe mature may want to use makeup in order to project an image to others that is more youthful and indicates that they are fully aware of all aspects of current pop culture. The right use of makeup of al kinds can help the user feel better and convey and image they really like to others they interact with during the day and when they go out in the evening with their friends or partner.

The person who is confident and understands all aspects of makeup is someone who often finds it easier to work with others as well as work on their own. Many people find that it helps them to get outside assistance when they are looking for makeup that suits their specific needs and wants as well as when they are thinking of changing up their look entirely for a short period of time or when they are going on a trip somewhere and want to experiement with new kinds of makeup and different looks of all kinds.

A company that fully understands the need of their clients is Lime Crime. Lime Crime was created by modern innovative who knows that her clients want to pick out new ways of using makeup that they may not have seen before. Under the leadership of founder, Doe Deere, Lime Crime has developed a product line that is fun and original as well as high quality and easy to use each day at the same time. Buyers are able to get what they need from working with the company and find all kinds of new and important looks in order to help them create a fun look that is entirely their own and designed for their specific wants in the use of makeup products.

The brazen, bold colors that Lime Crime on amazon offers are often easier to use than many people expect. As a result, even those who may be confused about how to use bright neon purple or an eye-catching shade of yellow will find that the work with the company to get results that are pleasing to their eyes and can be easily used in any wardrobe they already own and have on hand. Her cosmetics are also designed to be used with any existing makeup that the person has on hand at any given moment in time. Many users are very pleased at the results they get from her products.


Baritone Brian Mulligan Returns to the San Francisco Opera

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The 2015 – 2016 San Francisco Opera season includes the return of Brian Mulligan. Mr. Mulligan lives in San Francisco and has performed for the San Francisco Opera previously.

Early Life and Training

Brian Mulligan was born in New York to Irish emigrant parents. His interest in theater led him to perform in musicals while in high school. His introduction to opera came from his first music teacher in New York, Todd Geer. After high school, Brain attended the Eastman School of Music in Rochester, New York and went on to study at the Yale School of Music and the Juilliard School.

Previous Performances

Brian performed in Die Frau ohne Schatten at the Metropolitan Opera in 2003 while he was still studying at Juilliard. Other roles include Marcello in La Bohème at both the San Francisco Opera and the Houston Grand Opera, Enrico in Lucia di Lammermoor at the Canadian Opera Company and Lyric Opera of Chicago,
Prospero in Adès’ The Tempes at Oper Frankfurt and Prince Yeletsky in Pique Dame at Opernhaus Zürich.

Other San Francisco Opera performances include Valentin in Faust, Sharpless in Madama Butterfly, The King’s Herald in Lohengrin and Nixon in Nixon in China. In 2014, he had the role of Count Anckarström in Un Ballo in Maschera and in the summer of 2015, he played Chorèbe in Les Troyens.

Upcoming Season

Brian will be playing several roles in the upcoming season of the San Francisco Opera. Sweeney Todd by Sondheim will be produced for the first time and Brian will play the title role. He will sing the role of Enrico in Lucia di Lammermoor by Donizetti, opening in October. December will see him as Roderick Usher in two versions of the Edgar Allan Poe story The Fall of the House of Usher. These are La Chute de la Maison Usher by Debussy and Usher House by Gordon Getty.