Jose Henrique Borghi works at ‘Mullen Lowe Agency’, a company he started some years back. This Brazilian entrepreneur is revered for his success in the industry he operates. ‘Mammals of Parmalat’ is one of the campaigns he has organized with great success.
Education and Work
At the PUC Campinas Jose Henrique Borghi studied advertising. Propaganda was also a major in the degree he attained. He first worked for ‘Standart Ogilvy’ where he was employed in 1989. He would later open his own company after learning a lot from ‘Standart Ogilvy’. He had the option of learning more as an employee of Leo Burnett, DDb or FCB, but he declined the job offers.
When Jose Henrique Borghi decided to start his own company, he and Erh Ray had nothing. The little they had plus their ideas and hard work established them in the industry. The company they started together soon split when they decided to go on different paths. So BorghiErh became Borghi Lowe when the business partners split. Borghi Lowe later merged with another company to become Mullen Lowe. The Mullen Lowe Brasil has continued to grow since the merger. Jose always had a desire to do better and to succeed in life. It is this drive and determination that established him in his career and among his colleagues as a successful professional.
In this business of advertising, Jose Henrique Borghi has worked with many established companies. He has worked with Honda, Fiat and Delta Airlines. His business has not just been local; he has also worked with multinationals. He worked with Unilever, America On Line, Bunge Group, Asia Motors and Procter.
Hard work and determination have earned Jose Henrique Borghi a lot of renown. Some of the awards he has won over the years include: 10 ‘One Show Awards’, 10 Clios awards, 11 ‘New York Festival’ awards. To crown all his achievement of Jose was awarded, in 2009, the award of ‘Advertiser Of the Year’.
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