Lori Senecal was recently named as the new Global CEO of CP&B. This new position will make her responsible for the company’s international growth on Ad Week where she will control the development and coordination of the eight global offices of the company. Lori Senecal has earned a reputation as a talented business leader and an expert when it comes to management. She has spearheaded the incorporation of discovery, creativity and technology on a global scale. The new position of Lori Senecal as the Global CEO at CP&B will provide the company with a long-term international momentum. Recently, the agency was named as the winner during the Infiniti International Account.
Lori Senecal will work together with Chuck Porter and the entire administration of the agency. She will be involved in creating planned affiliations, enhancing the agency’s global development as well as establishing the progressive divisions in the NYTimes.com. In the past, Lori has worked as an administrator of top global accounts like Nestle, Coca cola and BMW. She also worked with MDC Partners where she held the position of Chief Executive Officer. According to The Drum, Lori Senecal as also in the past worked with KBS where she managed to change it from a domestic enterprise consisting of 250 employees to a multinational company with over 900 employees dealing with content creation, technology as well as start-up investments.
Prior to working at KBS, Lori Senecal worked at the New York flagship office of McCann-Erickson Worldwide where she held the position of the President. During this time, she served as the leader of account administration, strategic planning and creativity. She was appointed by MDC in 2014 so that she can serve in its board. In 2014, Lori was named by Ad Week as the Woman to Watch. Due to her accomplishments in her career, Lori Senecal has been honored a number of times. The AWNY Game Change awarded her with the Quantum Leap Award for Creativity and Leadership. The staff at CP&B has described Lori Senecal as a team player who is passionate about her work in the agency. She has lots of experience and expertise when it comes to administration and management.