A new “normal” Barbie is on the scene for young girls to enjoy. The Lammily Doll, billed as a “normal barbie”, takes the measurements of your average 19-year-old woman today and creates dolls that attempt to show girls that women don’t have to be thin to be pretty. Fans of the “normal Barbie” include photographer Terry Richardson.
The Lammily Doll comes with accessories that include acne, cellulite, tattoo and stretch mark stickers. The stickers allow young girls to create their own “perfect” doll, perhaps one who looks more like their sisters or mother, than one that looks like the perfectly proportioned Barbie that has been on the market for over 60 years.
For years Barbie has had staunch opponents that argue the doll creates unreal expectations of what a young woman’s body can look like. According to scientific studies, to attain Barbie’s physique a woman would need to have a body fat low enough to seize menstruation. She would also be unable of walking upright do to the impossible proportions of the head and chest.
The Lammily Doll project was launched in early 2014 as a crowd-funded project. The project gained steam quickly through social media shares. By the spring of 2014 the project had over 13,000 backers and over 19,000 preorders. The doll is now being released online and through select retailers for the holiday season.