EOS Lip Balm Engages All Five Senses in Innovating the Lip Balm Industry

Posted on

Seven years ago an upstart startup called EOS, which stands for Evolution of Smooth, stated to turn the lib balm industry upside down. Having such an impact was no small thing considering the size of the lip balm industry in the United States, and in many other countries the world over.

EOS introduced pastel-colored orbs of lip balm onto the marketplaces in 2010. These orbs of lip balm bear the name of the company, EOS. In short speed, EOS lip balm started to appear in retail outlets across the United States. Major retailers like Walgreens, Lucky Vitamin, Walmart, and Target began to stalk the product. In little time, EOS lip balm became highly popular with consumers. In addition, the beauty editors at magazines like Cosmo began raving about EOS lip balm, including its flavors that include honeydew and grapefruit.

Eventually, celebrities like Christina Aguilera and Kim Kardashian were seen using EOS lip balm. More and more members of the public-at-large started to follow suit.

In little time, EOS has grown into a $250 million company. It’s sales now come in second only to Burt’s Bees. EOS outpaces Chapstick and Blistex, the two lip balm companies that have been in business for the longest period of time.

EOS lip balm sells approximately 1 million units each week. Industry analyst predict the company will see $2 billion in sales in three years, by 2020.

EOS made the decision to completely revamp how lip balm is sold and delivered. The company states that it is committed to engaging all five senses with it lip balm. This includes everything from its innovative soft, round packaging, to the colors of each unit or orb, to the flavors, and the clicking sound the packaging makes when it opens and closes. The company uses the marketing tagline of “The lip balm that makes you smile.” Visit evolutionofsmooth.com for more info.

Product Links:


Lime Crime Velvetine Shades Are Perfect, But These Five Shades Work Best for Fall

Posted on

Lipstick is probably the most controversial cosmetic product simply because some women love it while others cannot stand the thought of wearing it. Personally, I love lipstick and believe that there is a color for every occasion. Though it can be difficult to find the appropriate shade and texture, the adventure is exciting nonetheless. As a lipstick aficionado, I know brands and Lime Crime is a personal favorite. When Celia Leslie made a video trying on twenty-four Velvetine shades, I was as obsessed with the colors as I was with Celia’s perfect, pouty lips that acted as her canvas. Though I would wear all of these shades, the five that work best for the upcoming fall season left me the most awestruck.


The name is not the only fitting element of this seasonal color, but the very shade itself punctuates the already cozy feeling of fall with bold, spicy undertones. I would wear this deep orange color from September to December anywhere from school to casual office Fridays with an all black outfit potentially complete with a festive scarf.


This beautiful brown color is reminiscent of the 90s, a factor that highlights just how versatile it is. Personally, this would be a daily lipstick for me because the color is subtle without being unnoticeable. Paired with a business suit or a t-shirt and jeans, Shroom is the perfect match for just about any ensemble.


Red is my favorite color of lipstick, so it is no surprise that this deep red shade would be my absolute favorite. Though red lipstick makes a statement and might not be appropriate for all settings, you are able to wear this for special occasions, to display your excitement that it is the weekend, or out on the town.


What screams fall more than a lipstick called Pumpkin? I would wear this orange shade at the Thanksgiving table, while apple picking, and even if my outfit needs the appropriate pop of color.

Red Velvet

Again, I love red. This deep shade allows anyone to channel their inner pin-up girl and is relaxed enough to be a daily choice.

Lime Crime cosmetics are incredibly diverse, which allows them to satisfy even the finickiest of makeup lovers. With nearly thirty shades and counting of lipsticks, eyeshadows, and blush, Lime Crime is a personal favorite for me and never has me feeling lost when it comes to my makeup choice for the day. Lime Crime is a timeless company deserving of more credit, and this brief mention of their fall colors only brushes the surface of the endless possibilities of this cosmetic line.