According to Christopher Burch, the founder and CEO of Burch Creative Capital, the growth between the technology industry and the fashion industry is directly proportional. This theory has made it possible to predict the future of the two industries. In simple terms, technological growth is driven by what individual consider fashionable. A good example is the invention of the iPod. Initially, in the 70s, people used to carry boom boxes which were large music boxes with two cassette decks. The boom boxes later became non-fashionable, and this led to the purchase of iPods, which are smaller and more fashionable to carry.
Fashion designers are one of the key participants in the fashion and technology synthesis. They have to design products that are compatible with the current technology trends. According to Anouk Wipprecht, a Dutch fashion designer, technology acts as a framework where one can discover a lot of possible outputs. The use of technology also enables the production of fashion products which serve as protection. An example is an airbag for cyclists, which protect cyclist head from impact and also enhances visibility hence eliminating the use of helmets. Fashion and technology can also be used to create energy. Soled Martin is currently designing special shoes that enable one to charge a phone while walking or running.
Christopher Burch is one of the investors who promote the use of technology and creativity to manufacture acceptable consumer products. Mr. Burch has implemented this philosophy in the operations of Burch Creative Capital. The company majorly supports the production of a variety of consumer and lifestyle products in the field of hospitality, health, and technology.
Christopher Burch career as an investor and entrepreneur has led to the rise of more than 50 new companies. Understanding the consumer behaviour is what has resulted in the success of this companies. Mr. Burch has also accumulated a variety of real-estate ventures internationally as a way of promoting his diverse investment portfolio. Chris believes that technology has become part and parcel of human life, and for individuals to advance, they have to acknowledge the presence of technology and use it for commercial gain.