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Culture > Anger > How much for ea...
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How much for each "Light Up" in a Movie

by bpetria@[EMAIL PROTECTED] (Brad) Feb 8, 2008 at 02:08 PM

Hi,

    Does anyone know how much the tobacco industry pays a
motion picture company for each "light up" (anyone in a movie
who smokes a cigarette)?

    A long time ago, I read in the newspaper that it was $20,000
a cigarette. 

    The tobacco industry knew for a very long time, the effect
an actor has on his/her audience, especially the young.
It is the most powerful form of advertising.

                Thanks in advance,   Brad

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 1 Posts in Topic:
How much for each "Light Up" in a Movie
bpetria@[EMAIL PROTECTED]  2008-02-08 14:08:09 

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tan13V112 Wed May 21 17:14:51 CDT 2008.