Protest against Hanes's anti-gay, racist ads
The ads in question were three print ads ostensibly conceived for
innerwear brand Hanes owned by the $4.7-billion Hanes Brands, which
also owns Wonderbra and Playtex.
The ads featured a man dragging offensive images and racist words
associated with the gay (f***ot), the African-American (n***er) and
the South Asian (P**i) communities, which appeared once each on
December 26, 27 and 28, 2007, in the Free Press Journal.
See the ads here:
http://joemygod.blogspot.com/2008/04/hanes-lipstick-campaign.html
Read about the agency McCann Mumbai, India here
http://economictimes.indiatimes.com/Hanes_ads_run_into_global_controversy/articleshow/2966604.cms
