Honey Birdette, one of the most popular lingerie brands from Australia, is all set to launch an e-commerce site particularly for customers coming from the United States and the United Kingdom. The brand has big plans for what it was to do in these markets, owing to the increasing number of international customers contributing to their overall sales. Their plan for expansion to new markets does not only stay in the virtual form, but also in the form of physical stores. Currently, Honey Birdette has three stores in the UK but wants to expand to a total of forty stores by the next year.
Currently, the brand has already finalized on ten out of their forty locations which they plan to open in the UK, which are some of the most well-known shopping destinations in the country. Some of the places where the brand plans to set store are in Westfield Stratford, Newcastle, Leeds and also in Liverpool. The brand is yet to find spaces for the rest of the stores that they plan to open. The brand’s first store in the UK opened up last year and was located in Covent Garden. Soon after, the brand decided to open two new stores, one in Victoria Gate and one in the Westfield White City. With the opening up of these many stores in such a short period, the brand plans to take over the European lingerie market in style. The brand is also looking to capitalize on their markets in Europe by expanding to other countries outside of the UK.
Back in Australia, the brand is one of the biggest and most well-known names in the lingerie market. The first store that the brand ever opened over ten years ago was located in Brisbane. Today, the brand has over fifty stores in Australia alone.