How José Auriemo Neto is Leading JHSF to Success

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The Brazilian real estate firm JHSF is known for achieving many firsts and for making history in the rising South American nation of Brazil. While many people in the United States might not have heard of JHSF, the firm is well known in the real estate industry in Brazil and around the world for being a major player in Latin America’s commercial real estate market. According to the business publication Business of Fashion JHSF was able to build a professional relationship with the Italian high fashion brand Valentino that enabled it to open the very first Valentino storefront in the nation of Brazil. This landmark achievement, which set JHSF apart from other players in the Brazilian real estate market was led by none other than José Auriemo Neto.

José Auriemo Neto is the top executive at JHSF. José Auriemo Neto has served as the chief executive officer of JHSF and has also served the company in his capacity as the chair of the company’s Board of Directors. According to the Business of Fashion’s BoF 500 index, José Auriemo Neto was in charge of leading the company’s efforts to expand into the arena where commercial real estate and retail intersect.

In the United States one could build an argument that would suggest that American commercial real estate is headed toward a decline. This is indicated through the many exposés on the vast, empty buildings that were once shopping malls that are beginning to dot the country. As populations in the United States are increasingly concentrated in and clustered around larger cities, the shopping malls of the suburbs seem to suffer. However in Brazil, an emerging market that contains a growing middle class and thus consumers who are interested in spending their disposable income, there is an opportunity for brick and mortar retailers and subsequently an opportunity for commercial real estate companies. José Auriemo Neto realized this opportunity and as a result of this insight is leading JHSF to success.