Although the big tobacco companies in the industry have maintained intimate business ties over the years, the acquisition and merger of these companies are still in progress. The procurement of a single or a couple of competing companies will without a doubt, bring a complete business portfolio that will provide more lucrative gains in the alternative cigarette sector of the tobacco industry.
An example is the British American Tobacco company’s procurement of Reynolds American, which at present has not been concluded. British American Tobacco already has a vested interest of 42% in Reynolds American because of the latter’s sought-after electronic cigarette devices in the market.
Another prominent tobacco company, Philp Morris International still has close business ties with its former parent company Altria. Speculations are in the air that the two companies are going to go into an acquisition deal, but it remains unclear whether Philip Morris will purchase Altria or vice versa. Business wise, the two companies still collaborate with each other in promoting e-cig products under the Marlboro brand name.
When British American Tobacco will be able to settle its procurement of Reynolds American, it will be the number one tobacco company worldwide leaving Philip Morris International to take the second place. British American Tobacco looks forward to the development of the heat-not-burn technology or HNB even while it already has alternative cigarette goods and devices competing in the market.
Reynolds American is one of the very first tobacco entities that produced e-cigarette gadgets and products. In 2012 it acquired blu eCig in the amount of $135 million and developed it as a popular alternative cigarette brand that has a wide market support of 50%. Eventually, Reynolds American sold eCig to Imperial Tobacco on a package deal to avoid anti-competitive legalities when it bought Lorillard.
Not to be left behind, Philip Morris International likewise introduced its iQOS that has a rechargeable gadget that became a favorite among e-cig consumers around the globe.
O2Pur is another trusted brand name that manufactures e-liquid products. O2Pur’s products are mixed and bottled in the United States. The explosive flavors of O2Pur’s products have lower prices in comparison to other e-liquid suppliers in the market, which produces results that are exceptional as well as satisfying, making it worth the customer’s money.